The Ladies Behind The Label
Meet Nushrat, Kelsar, Simran and Shanoo from Jaipur. Here are the hands that have stitched your jacket together. Piece by piece, they have re-imagined antique fabric to make you something extraordinary and unique.
preserving local culture & traditional crafts
BARMED - RAJASTHAN
The Kantha cloth is hand-stitched in women's homes in the villages of Barmed Rajasthan. They select the recycled saris and the colours they think match and hand sew each piece together.
It can take 3 or 4 ladies up to a week to work the stitch on one piece of antique fabric. Women's unique stitches in Kantha embroidery express their creativity and individuality.
The beauty of Kanthas lies in their handmade nature and chunky stitching, which provides a unique texture. Each kantha is one-of-a-kind, with no two ever alike. Imperfections are embraced as a symbol of the craftsmanship.
Shumayala, our co-ordinator, goes directly to these craftswomen's homes. This tradition provides sustainable income for the artists of this region, who are paid directly for their work.
THE WORKROOM A PLACE OF MAGIC & RAINBOWS
JAIPUR
The Kantha Cloth is transported to a workroom in Jaipur, where skilled artisans transform it into jackets with intricate designs, delicate stitching, and embroidery.
The Kantha fabric is put into the colour category, and a selection is made depending on the coat length.
Each jacket is crafted by stitching the fabric with up to 10 layers of cotton padding. This process is time-consuming as each layer must be stitched slowly.
Making a Kantha jacket can take up to 10 days, roughly seven days for the Kantha embroidery stitch and three days to make the jacket.
Our ethos is centred around repurposing, reinventing, and reimagining.
The term Kantha comes from the Sanskrit word for 'rags', which is a reminder of the humble materials used to create each Kantha. The Kantha is made up of layers of old saris and dhotis, which are held together by intricate rows of running stitches. Using old cloth is believed to keep one from harm.